Resume Keywords List: Why Hard Nouns Beat Action Verbs in ATS Scans
Job seekers are often told to use action verbs on their CVs. But when it comes to passing an ATS scan, hard nouns (skills, certifications, and tools) are actually what determine your matching score. We cover why nouns are critical and list the top terms by category.
Action Verbs vs. Hard Nouns
While words like "spearheaded" or "managed" make your achievements sound impressive to human recruiters, Applicant Tracking Systems (ATS) don't actively search for them. The ATS is programmed to look for specific qualifications, systems, and tools — which are almost exclusively nouns.
"Recruiters search their resume database using search strings like: 'Python AND Django AND AWS AND Git'. If your resume has 'developed' but lacks 'Python' or 'AWS', you won't appear in the search results."
— Tech Recruiter at AtscopilotHow to Extract Keywords:
- Read the target job description and highlight every tool, library, system, and methodology listed.
- Ensure these nouns are explicitly written on your resume, matching the capitalization and format.
- Avoid synonyms; write the exact terms requested by the job post.
Top ATS Noun Keywords by Industry
Tech & Engineering
- JavaScript, Python, React.js, Node.js, SQL
- Git, AWS, Docker, Kubernetes, CI/CD
- Agile, Scrum, UI/UX Design, REST APIs
- Unit Testing, System Architecture, Databases
Marketing & Sales
- SEO, PPC, Google Analytics, Salesforce
- HubSpot, Content Strategy, Copywriting
- A/B Testing, Email Campaigns, Lead Generation
- Conversion Rate Optimization (CRO), ROI
Finance & Admin
- Excel, QuickBooks, Financial Modeling, GAAP
- Budgeting, Accounts Payable, Auditing
- Risk Management, ERP Systems, Compliance
- Data Entry, Project Scheduling, Reporting
Operations & Management
- Project Management, PMP, Jira, Trello
- Resource Allocation, Process Improvement
- Vendor Management, Stakeholder Communication
- Six Sigma, Supply Chain, Strategic Planning
Noun Optimization Guidelines:
- Place nouns in context: Don't just list them in a massive block. Weave them into your work experience bullet points.
- Use standard headings: Label your sections clearly (e.g., "Skills", "Tools", "Technologies").
- Audit your density: Make sure you don't over-saturate your CV. Use our Resume Keyword Scanner to check density levels.